I'm not trying to repeat the old debate that has run (and run) on this forum , about the terms 'Craft' and 'Craftsman', and of how they seem to be becoming devalued in today's society, but.....I don't recall, in all that debate, that I heard the word 'Artisan' being used.
Various dictionaries that I have to hand, define the term in slightly different ways, but all agree that an artisan is a skilled craftsperson, who, through the expressive content of his or her work, may attain the rank of an artist.
Perhaps it's time that we jumped on the marketing bandwagon and capitalised on the fact that artisan bakers and artisan brewers are already occupying!
Les